Corporate Social Responsibility
Since IPO in 2007, LMIR Trust, through its various
mall activities, has been committed towards fostering
environmental awareness, encouraging social volunteerism
and imparting sense of community. LMIR Trust believes that
these activities would collectively bring long term benefits
for the Trust, its asset portfolio, local community and the
whole society as well.
“BLOOD DONATIONS”
In collaboration with the Indonesian Red Cross Society
(
Palang Merah Indonesia
) LMIR Trust malls such as
Sun Plaza, Gajah Mada Plaza and Istana Plaza spearheaded
blood donations in 3 separate occasions in March,
July and October 2014, where people from all walks of life,
including the mall employees, tenants and shoppers at the
malls, provided their active support for this activity.
Palang Merah Indonesia is a humanitarian organization
in Indonesia and a member of the International Federation of
Red Cross and Red Crescent Societies which aims to improve
the lives of people through various activities specially in
times of emergencies and disasters.
“CHARITABLE ACTIVITIES”
On 23 July 2014, under the theme “
Berbagi Bersama
Menuju Kemenangan
” or “Victory in Giving”, Gajah Mada
Plaza mall sponsored a donation event which emphasised
that sharing one’s resources (both time and material goods)
with less fortunate people is a noble cause. This coincided
with the festive celebration of Ramadhan.
Similarly, at Istana Plaza at Bandung, as part of the
anniversary celebrations of the founding of the city of
Bandung, the mall organised a voluntary donation of
204 pairs of shoes to the children of a number of orphanages
located in Bandung, Indonesia.
In Medan, voluntary donations were also undertaken
by the mall employees and staff of Sun Plaza, Plaza
Medan Fair and Binjai Supermall on 25 October 2014
for the victims of the volcanic eruption of Mt. Sinabung.
This volcano is located in North Sumatra, Indonesia and
erupted on several occasions in January, February and
October 2014, which resulted in the loss and destruction of
lives and properties of the residents at the surrounding areas.
“ENVIRONMENTAL CAUSES”
Recognising the global environmental issues such as climate
change and global warming, LMIR Trust is continuously
vigilant to human activities that cause ill effects and
degradation of our ecosystem.
As an annual event by the LMIR Trust malls, in February
2014, the mall employees and staff of Ekalokasari Plaza
participated in the annual “Earth Hour”, whereby they
showcased the use of bicycles, to conserve energy and a
seminar on ecological balance. This is in addition to the
turning off of lights for an hour, which was observed globally
to symbolise the commitment to save mother earth.
Likewise, on 31 March 2014, Ekalokasari Plaza, in
cooperation with Green Peace Indonesia, conducted a
seminar with the aim of teaching students on how to recycle
products. Recycling, which involves the use of material that
would otherwise be thrown away, is considered to be one of
the ways to conserve natural resources such as water, timber
and minerals.
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LIPPO MALLS INDONESIA RETAIL TRUST ANNUAL REPORT 2014
