CORPORATE SOCIAL
RESPONSIBILITY
Throughout the years, LMIR Trust
embraces and advocates social
responsibility through various mall
activities focusing on social issues such
as health awareness, environmental
causes and community volunteerism.
LMIR Trust believes that apart from
delivering tangible needs to its
unitholders and stakeholders, it is
imperative that it likewise engages
itself to causes to promote and add
value to the common good of the local
community and the society as a whole.
“SHAVE FOR HOPE”
On 6 September 2015, Lippo Mall
Kemang was the venue for the health
awareness activity entitled
“Shave for
Hope”
. Participated by various local
artists and celebrities, the act of shaving
their heads symbolised their support
for cancer awareness and was aimed
at raising donations for the children
afflicted with this dreaded disease.
Yayasan Pita Kunin Anak-Indonesia
was
the recipient of this year’s donations.
It is a charity which emphasises the
need of the local community to help
children afflicted with cancer through
collaborative efforts.
Aside from this symbolical act, the event
features various musical performances
from these local artists and celebrities.
“CARE FOR THE EARTH”
This annual environmental awareness
campaign has been one of the pioneer
corporate social activities of LMIR Trust
malls. Ekalokasari Plaza was selected
by the local government to be one
of the venues for its pilot program to
support a smoke-free zone. This event
received accolades from the mayor
of Bogor, Indonesia. Further, the mall
also initiated a tree-planting drive in
conjunction with BASOLIA
(Badan
Sosial Lintas Agama)
, an organisation
which distributed various number of
seedlings and fingerlings to the local
residents to help replenish those
plantations that have been destroyed
by human activities inimically affecting
the environment.
Likewise, Lippo Plaza Batu participated
in the yearly “Earth Hour” on 26 April
2015, with the theme,
“Cinta Bumi Ku”
or “I Love My Earth”. This event instilled
the community’s huge responsibility
towards mother earth in the light of
the current global warming and other
environmental issues.
“HELPING HANDS”
Several activities were held in various
LMIR Trust malls focusing on the
less-fortunate individuals in the local
communities. On 30 June 2015, in
celebration of Ramadan, Sun Plaza was
the venue for the gathering of around
100 orphans.
This event also happened in Plaza
Medan Fair where several children from
the orphanage together with the mall
tenants attended the
iftar
or break-
fasting. Likewise, on 14 December
2015, children gathered at the mall’s
main atrium to celebrate Christmas
with the theme,
“Merciful
Love”
.
At Lippo Plaza Batu,
participants gathered
from both orphanages
and churches around
Batu City, Indonesia
for an event entitled,
”Christmas Carol and
Dinner with Santa”
.
This was marked with
I ndone s i an danc e
performances, gift-giving
and festive celebrations.
In Plaza Medan Fair, the retail mall
tenants such as Timezone, Minnie
Train and Depo Handuk supported the
Christmas activity for the orphans by
allowing them to play within the mall
area.
Similarly, the yearly blood donations
occurred across several LMIR Trust
malls such as in Sun Plaza and Plaza
Medan Fair. This cause was participated
together with other socio-civic
organisations like the
Palang Merah
Indonesia
(Indonesian Red Cross
Society) and the Lions Club.
ANNUAL REPORT 2015
35
